Digital printing is the reproduction of digital images on a physical surface. It is generally used for short print runs, and for the customization of print media.

Employing 3 separate digital printing systems, our digital print center produces the highest quality output on a wide range of stock, including some coated stocks. Our PDF workflow and document repository allows for easy updates and eliminates the need for archiving of multiple versions at your site. We are here to assist you in a range of tasks, from the quick production of galleys to complex variable data projects.

The market continues to demand shorter runs and faster turnaround, consistent high quality color and lower costs. Whitman Communications has responded with state-of-the-art tools for generating and utilizing ICC profiles,  dramatically pushing the boundaries of digital color printing performance with color quality and consistency that simulates or exceeds offset printing.

The digital printing process differs from traditional offset printing in several ways:

• Every print can be different, because printing plates are not required, as in traditional methods.
• There is less wasted chemical and paper, because there is no need to bring the image "up to colour" and check for registration and position.
• The ink or toner does not permeate the substrate, as does conventional ink, but forms a thin layer on the surface and may in some systems be additionally adhered to the substrate by using a fuser fluid with heat process (toner) or UV curing process (ink).

Because there is less setup, it's useful for rapid prototyping, and more cost effective for small print runs.

Most Common Uses of Digital Printing: personalized printing, or variable data printing (VDP or VI)